Finding Recruits in the slums...

Knock Knock
In Brazil, an Army of Underemployed Goes Door-to-Door
Mrs. Carvalheiras Gets Rich Selling Lipstick
and Pans For Avon and Local Rivals.

"Five years ago, amid one of Brazil's many economic downturns Marcia Carvalheiras saw her world crumble. Her employer, an appliance distributor, folded. Her husband's book binding business was dying.

Jobless and desperate, Ms. Carvalheiras sold her car and gave up her family's health insurance. In order to feed her family of four, she collected food handouts from a local church.

Then she got a flier in the mail from a Brazilian direct-sales company. Within two years, she had resumed her middle-class lifestyle. Today, she is practically rich.

Ms. Carvalheiras, 38 years old, is one of Brazil's top Avon representatives. She's also a champion seller of Avon's home grown Brazilian rival.... the new entrepreneur subcontracts a small army of people to sell door-to-door...

Underpinning this resilient market is a ready sales pool born of 12% unemployment and declining real wages."

And, she is not without her problems, but fixes them: "Despite a turnover rate of nearly 30%, Ms. C has little trouble finding replacement workers to peddle lipstick, lotion and lingerie. 'Brazil's crises have drawn more and more women to direct selling to supplement their income. That has created a market,' says the president of a Brazilian cosmetics-industry association." Wall St. Journal, 2.03

So there you have it. That's what a financial crisis does. It brings more and more women to direct selling, (and men also) to supplement their income. Isn't that true in the US as well?

The trick is to LEARN HOW TO DO IT so it works.

Here are the five things done by Estee Lauder and Michael Dell, champion direct sellers and tops in their categories:

1. Get customers
2. Keep customers
3. Advise customers
4. Get entrepreneurs
5. Teach entrepreneurs the business (to do 1-4)

So why aren't more people doing that today?

Because most of them tell me that their companies, and upline, just teach them this:

Make that list of 100, and then call them all up. And for the rest, talk to anyone who can fog a mirror.

What kind of a real business strategy is that?

We all know it doesn't work at all for 90% of those doing direct sales and network marketing in the US.

Estee Lauder and Michael Dell are both champions of direct sales. They called people, went door-to-door (Lauder) and did Internet sales (Dell).

They have shown us the way to FIND THOSE CUSTOMERS, to KEEP THEM and to ADVISE THEM. They show them how to better use the products they have, and they keep them abreast of new products as they come available, that their customers might want to know about.

Do you want to learn how to do this right now? And then show YOUR people so they can do it too?

For the readers among you:

The reaching out methods are in the Truth book, the Plan B book, and the Rules book.

For the listeners, the how-to methods are on the Giant Heap tape set, and the Survival audio.

For those who want it all, get the Complete Collection !

And for those who want to get the how-to materials AND join a group of active and professional networkers learning how to build a customer base in 3 weeks, check out the 3 Scripts Class.

Isn't it great how we can take advantage of a situation that might otherwise look hopeless, like Ms. Carvalheiras did? How many people are in that situation right here in the US?

Kim's Private Energy Newsletter

Kim's Private
Energy Newsletter