You’ve
probably often heard that your job as a direct marketer is to find
a prospect’s hot button, so you can push it and make the sale.
You probably do it already, not just when you’re marketing but
in the course of daily life, when you want someone to do something
they might resist. Like, when you want to get your teenage daughter
to pick up her room, or your husband to babysit while you’re
working…
One lady in a class, knowing she had sympathetic listeners, confessed:
“I’m not enjoying meeting people anymore. I feel like a
piranha. I’m afraid they’re seeing me as a barracuda coming
for them.” Why? Because deep down she knew she was acting like
a barracuda. She was well aware of the real reason she was pursuing
people, and she knew it was not pure. And of course, eventually the
barracuda has to show its teeth – she would have to reveal that
she had something to sell them…
Well, good news. From now on, you can forget all about finding other
people’s hot buttons. How about we find YOUR hot button instead?
That thing that YOU are concerned about or something that happened
in YOUR life, which is the reason you do your program. Once you find
your own hot button – the reason you fell in love with your product
or service—you’ll be able to ask for people just like you,
who buy for the same reasons you did…
(Available for download now) |
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 (Available for download now) |
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