Mainstream vs. Grass Roots Marketing

Mainstream companies let the world know about the products and services they’ve created through the mainstream media and the middle people who help make that happen. The public sees what’s available on TV, radio, in all the print media, on the Internet and the like. And of course mainstream companies’ goods and services are on display in retail stores everywhere.

This approach takes major advertising dollars. Tens of millions of dollars per year for big mainstream companies. However, like everything else, results are not guaranteed. Superbowl TV spots last year cost $2 million+ for a 30 second spot. Some of those companies’ ads did not get results.

Goodbye $2 million.

Network marketing companies also want to let the world know about their products and services.

However, networking companies either are or they partner up with manufacturers of new or alternative products of services. Then, they go find their marketing partners.

And it’s not any big money partners or expensive Madison Avenue advertising companies.

Network marketing companies partner up with a grass roots sales force of independent distributors. That sales force, comprised of hundreds and thousands of network marketers, often across the globe, both fuels and funds the marketing effort. In exchange, ...