Perhaps the biggest obstacle to getting your 100 regular customers
is the temptation to say Yes to opportunities to get involved in other
'clubs' -- other audiences, other fixes, other hot buttons.
For example, you've just started a No More Achy Joints Club, and a friend
asks you to share a booth at a diabetes convention. "You'll save
a lot of money because you can get the booth cheap," says
your friend. And your company has products that have helped people with
diabetes.
Trouble is, you have no personal experience with overcoming diabetes,
either for yourself or someone close to you. You have no passion for
it. And you know little or nothing about it. It's just a selling opportunity.
Is that your audience?
So, just say No.
If you don't, it will become a deadly distraction - something
that takes your focus away from YOUR hot button. It saps your energy,
your time and your budget. And in the end, you can't help giving off
the scent of a seller Because the only reason you're doing the diabetes
convention (or thinking about presenting the air machine to a friend's
dentist, or giving a talk to the fibromyalgia support group, or some
other audience ) is because you came across a selling opportunity for
your company's products.
It's easy to fall into the 'grasping-for-an-audience' mode in the beginning,
when you don't have many customers yet, or you're going through a difficult
month. Some people, in their rush to be all things to all people, forget
their FDS entirely. They get so distracted by opportunities to sell
their wares. Oiy vey.
Here's a way to look at it. Do you suppose that Mel Gibson had any opportunities
presented to him during the three years he was doing his Passion of
the Christ movie? Can you hear it?
"Mel - there's an opportunity to do a picture with Jen Lo, Tom
Cruise and Julia Roberts. We have to start within the next month or
the stars won't be available anymore. You know how big this could be"
Or "Mel, here's a chance for you to direct the next Harry Potter
movie. Can you do it? Of course you know, what this could mean for you"
What do you suppose he'd have said to those opportunities? That's right!
He'd have said, "NO. Not now. I can't be distracted." His
strategy was: FOCUS FOCUS FOCUS. FIXATE FIXATE FIXATE.
This is the same, isn't it? Until you get your 100 customers with your
beloved First Date Script, stay fixated and do nothing in your business
that distracts you from that goal, UNTIL you have achieved it.
If you find yourself grasping for other audiences, go back to your Remembering
Room to rekindle your hot button and remember why you chose it. Or perhaps
you'll realize that you don't really love your FDS. So then, pick another
fix and create another FDS. Think of all the people who are waiting
to hear your name. So they can tell you it's theirs too. All future
members of your hot button club. If you'd only tell them your name.
If you are active in your business, deadly distractions will come across
your desk. Just say No -- if you want it in your lifetime.
Buy
Now
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