Here is the Message From Suzanne submitted on February 25, 19103 at 10:52:50:
This message is a response to: Marketing Mix submitted by Rachel Arthur on February 13, 19103 at 09:20:47:
Rachel,
You might want to look up Nike on Yahoo or another search engine and then contact the compnay itself. The company is not going to post that kind of information but would probably be more willing to point you in the right direction if you contact them personally and explain your research project. That is what I used to do when I had research projects such as this.
Good luck and feel free to contact me if you need to.
Suzanne
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----Original Message----
: I'm a student doing a project on Nike. I need to look into the competitive positioning of Nike in two different contries. These being UK and USA. The brief states: research in detail the market environment in each country and the different strategic options for the brand's marketing mix to gain competitive advantage.
: Can anyone help? or do you know of any sites where i could find relevant information?
: Any info at all would be much appreciated.
: Thanks
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