Here is the Message From Rachel Arthur submitted on February 13, 19103 at 09:20:47:
I'm a student doing a project on Nike. I need to look into the competitive positioning of Nike in two different contries. These being UK and USA. The brief states: research in detail the market environment in each country and the different strategic options for the brand's marketing mix to gain competitive advantage.
Can anyone help? or do you know of any sites where i could find relevant information?
Any info at all would be much appreciated.
Thanks
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