Here is the Message From Mark Layne submitted on February 13, 19103 at 13:55:13:
This message is a response to: Marketing Mix submitted by Rachel Arthur on February 13, 19103 at 09:20:47:
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Sounds like an interesting project to undertake.
May I suggest you use the word "Nike shoes" to index articles in business magazines such as Fortune which, I recall, covered extensively the marketing tactics of athletic shoe companies in the early 1980's.
Best wishes and may you learn much from your project,
Mark Layne
----Original Message----
: I'm a student doing a project on Nike. I need to look into the competitive positioning of Nike in two different contries. These being UK and USA. The brief states: research in detail the market environment in each country and the different strategic options for the brand's marketing mix to gain competitive advantage.
: Can anyone help? or do you know of any sites where i could find relevant information?
: Any info at all would be much appreciated.
: Thanks
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