Continued..

What are some income producing assets?

Real Estate | Author | Musician | People organizers

An author. It could be a screen writer, poet, novelist, or a giant cartoon book author. Let's take Stephen King. Everyone knows he writes block buster sellers these days. But it was not always so. Nor are there any guarantees that his future novels will be successful. There have never been guarantees when an author starts a story, that it will sell. Even if his previous books have sold. The start of King's career reads like the stories of many new networkers, and like those of almost all writers of any kind.

He writes:
"By the time I started 'Carrie' [his first big selling book], I had landed a job teaching English...after earning $1.60/hour at the laundry...I was driving a Buick with transmission problems we couldn't afford to fix, Tabby [his wife] was still working at Dunkin' Donuts, and we had no telephone. We simply couldn’t afford the monthly charge...

I wasn't having much success with my own writing, either...for the first time in my life, writing was hard. The problem was [my job] teaching...by most Friday afternoons I felt as if I'd spent the week with jumper cables clamped to my brain. If I ever came close to despairing about my future as a writer, it was then."

So what kept him going?

"My wife made a crucial difference during those two years I spent teaching...and washing sheets at New Franklin Laundry during the summer vacation. If she had suggested that the time I spent writing stories on the front porch of our rented house on Pond Street or in the laundry room of our rented trailer on Klatt Road in Hermon was wasted time, I think a lot of the heart would have gone out of me. Tabby never voiced a single doubt, however. Her support was a constant, one of the few good things I could take as a given...Writing is a lonely job. Having someone who believes in you makes a lot of difference. They don't have to make speeches. Just believing is usually enough."
From 'On Writing' by Stephen King. Pp 72-74

His asset? Let's say his book(s). (Of course there's his brain and attitude first). And what's the income called that the asset throws off AFTER IT IS BUILT UP and done? Royalties. Checks that come on a regular basis long after the initial work is done.

Like real estate ventures, what do you think takes more out of someone -- writing their 'thing', which can and does take years for many top authors -- or going on tour and receiving royalty checks each month?

And who do you think earns more...Mr. King the author, or those with the 'secure' jobs that prepare and send his checks to send him?

What about musicians and movie makers?

Musicians and Movie makers create income producing assets. People who create music and movies also spend years working to create their 'thing' and often go into hock for everything they, their relatives, and friends own. If they succeed, musicians receive royalties on the sales of their music, plus percents each time their song is played on the radio, etc. Successful movie makers get a percent of the sales of all movie tickets, a piece of the video sales and rentals, foreign distribution income, etc.

What's the asset? The music or films. The income? Royalties and percents. Which can make them wealthy. And has. Making it all worthwhile to those who sweated and 'did it on the come'.

Two things they have in common:
1. The creation of the income producing asset is ON THE COME
2. The income, if the project is successful, lasts much longer than the time it took to build the asset up to begin with.

What about people who organize people?

People who organize people create income producing assets and impact producing assets.
You know of people who start up organizations of people of like mind. Interest groups. Their goal is to stick together with others of like mind who have strong feelings about whatever they have like mind about.

Think MADD (mothers against drunk drivers), Habitat for Humanity (the volunteer organization whose members build homes all over the world for those who can't), the Republican party, the Democratic party, unions, religious organizations, BMW owners, animal rights groups, Olympic teams, business co-operatives, and thousands more.

These are cause driven, culture preserving interest groups. And people contribute time and money to keep theirs going because they have STRONG FEELINGS about the cause. People work for the cause they're mad about, often for nothing more than the recognition and satisfaction they get from spreading their particular 'good news'.

Many interest groups are financially successful. Think the Catholic Church, with dues-paying members all over the world. Ever seeking to grow and expand their group with the financial support and missionary like energies of millions around the world.

So what does this have to do with network marketing?

Well, building up a network marketing business is an example of building up an income producing asset.

What is the asset you're building up?

How about an organization of people of like mind? People who believe they can impact their financial future? And who seek others who believe or want to believe the same thing?
Kind of like a religious group, don't you think?

And what is the income this asset throws off?

The overrides the organizer receives from the use of the products or service, and the income from the increased size of the organization is the income networkers receive. And it meets the qualifications of other income producing assets:

Building the organization is on the come. If successful, that income lasts much longer than the time it took to build the asset (organization) up to begin with.

Is creating an income building asset for everyone?

Hmmm. Maybe only for those who really want the benefits of that future income stream, or who want to DO THE THING THEY DO so bad anyway, that they'd rather live in a laundromat until they get it going.

Do they all succeed? But did they make a grand effort? What's better: To have loved and lost or never to have loved at all?

SO, WHAT SHOULD I SAY?

" So, [prospect name], what if I told you that network marketing is an example of building up an income producing asset? Just like building up a real estate project? You know, where they build up the apartments or offices in the beginning, and then they rent them out? And they get rent for years and years after?

Or like writing a book or making a movie? You know, where they do the initial stuff up front, on the come, and then when it works, they collect percentages for years and years after the hard part is done. You know how that works, right?

This is like that.

Except with this, instead of building up a real estate tower, we build up an organization of people.
We do the initial building and creating on the come, and if you do it right, there's income you can get long after the initial building up part is done.

Anyway, that's what Robert Kiyosaki says rich dads teach their kids, that poor and middle class dads don't... He says in his book, 'Rich Dad Poor Dad' that poor dads and middle class dads teach their kids to get a good education and work 40-60 hours a week at a good job with benefits.

However, he then tells that rich dads teach their kids to spend their 40-60 hours a week getting involved as early as they can with either building up or participating in any kind of income producing asset -- something that, after it's built up, continues to throw off income.

So that's what I'm doing and why I'm doing it.

What about you? Does that sound like something you'd like to get involved in too? Building up an income producing asset with us?"

If the person shows an interest, and asks more specific questions about 'What exactly do you do to build up an organization?' or something similar, have pp 191-192 of the Truth book open and pick the appropriate 'Leading Questions (p.191) or 'Knock 'em off the Fence' questions (p.192). E.g. 'Here's what we do: we reach out...' p. 192, Knock 'em off the fence question #1. Truth' book.

If they ask how much it will take, effort-wise and money-wise, try the 'Let me tell you what I did' story.

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