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Picture this: You've just attended an opportunity meeting. The pitch was the income that can be generated by showing the circles on the board. You know, you get three, who get three, who get three, who do X$ per month, and that gets you Y$ per month.
Looks perfect.
Now the good prospect next to you asks you this:
"So what do you have to do to earn income?"
Now reader, you tell me, what do you think looks more like a real business model? A or B below?
A. Well we recruit people just like they showed in the room, and then they recruit others. When we get an organization of people, who are doing the sales they showed, and we get a percent of all of that.
B. We introduce people to our product/service line. People who would otherwise never have heard of it before. We build up a regular customer base, like the cable company. Our customers are people who want our products/services each month, just like they get cable. Then we show entrepreneurs how to do that also. That's how the company expands.
Those who say A have experienced the pain of what comes next:
Prospect: Well, how many people have you recruited?
AND
And (IF ANY) how are they doing? How much business are they bringing in?Are you someone who has NOT recruited many people, or you have recruited say 50 or 100, but few if any are doing anything? How good do you think this business model looks to the prospect right now?
Would you want to join up with that picture?
Hmm.
We know the problem with recruiting, yes? Who can control what the recruits do? Or don't do? We just cannot seem to make up their minds to get going. Or to do anything past that first sign-up. Lots of recruits, doing nothing. DOES THAT DESCRIBE YOUR BUSINESS?
Yuck.
What about B?
B. We introduce people to our product/service line. People who would otherwise never have heard of it before. We build up a regular customer base, like the cable company. Our customers are people who buy the products each month, just like they get cable now. Then we show entrepreneurs how to do that also. That's how the company expands.
The difference? While B requires work to set up your customer base, you can now compare it to real businesses others understand. For example, isn't getting a customer base doing the same thing giant cable companies like Viacom do to earn their huge monthly incomes? Or the thousands of banks that have their millions of customers that make mortgage payments each month?
And consider this: How often is that cable installed? And how many times is the mortgage issued? And they make money each month, every month, for as many years as the customers have cable or are paying the mortgage.
Does that sound like a more 'real' business model to you?
Something you or a prospect might like to do, also?
You know, get set up to receive those monthly bonus checks from hundreds of customers?
Let's say that you learn how to build up a customer base for yourself in the next 12 months, of 123 customers who use your products/services each month.
Say you earn $10 per customer per month.
Then, you'd be taking in $1230/mo. based on your customers, not based on what your downline recruits do.
Think that sounds like a business plan an entrepreneurial prospect might be interested in? To become a mini Viacom cable company with all those customers paying in each month?
And, you'd have control over that income, with or without your downline?
How can you do that in your lifetime?
Want more information on how to do this?
For those of you who have the book "Do You Have a Plan B? Guide to an Alternative Career in direct Sales and Network Marketing" read Chapter 17.
The old recruiting game may be over. It has made so many people miserable. And poor. Let the new recruiting game begin! Create a business model you can control, that's like Viacom's cable business. They too, get monthly checks from their thousands of customers. Why not you, too?
Plus, isn't this based on a real business model that people know works in the world already?
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